Business Plan and Entrepreneurship

Business Strategy Desired Image and Position in the Market Benjamin Beauty Enterprise is dedicated to providing excellent customer satisfaction by offering products and services at affordable prices. The business aims to take the leading position as the only efficient beauty…

What I’ve learned about critical thinking

The key ideas that I have learned this week include problem-solving and how to use Turnitin to present plagiarism free work. Problem solving is essential in getting solutions to problems using various methods. Problem solving involves four basic steps. These…

Distinguish between Value-Based Pricing and Cost-Based Pricing

Pricing is the key aspect that determines the competitive ability of a business given that clients compare the costs of products among providers before making a decision. As such, managers should develop proper pricing strategies that promote the profitability of…

Differentiation as an ability to distinguish your product from to others

Differentiation in a marketing setting is the ability to distinguish a product from to others or make it attractive to a specific target market. Moreover, it is expressed as a promotional method employed by a business to establish a strong…

Digital Marketing Manager in ‘Free Floating’

Today, the forces of digitization and technology are significantly shaping how folks approach various activities in different fields. From education to marketing and advertising, technology and digitization are shaping how people go about their day to day activities. Well, from…