Pricing is the key aspect that determines the competitive ability of a business given that clients compare the costs of products among providers before making a decision. As such, managers should develop proper pricing strategies that promote the profitability of…
Differentiation in a marketing setting is the ability to distinguish a product from to others or make it attractive to a specific target market. Moreover, it is expressed as a promotional method employed by a business to establish a strong…
Today, the forces of digitization and technology are significantly shaping how folks approach various activities in different fields. From education to marketing and advertising, technology and digitization are shaping how people go about their day to day activities. Well, from…