Product and pricing aspects in a hospitality industry

Most business institutions exist with the primary goal of profit maximization. However, the profits cannot be maximized without the provision of services or products. Therefore production features as an essential metric that most organization depends on in meeting the key…

Business Plan and Entrepreneurship

Business Strategy Desired Image and Position in the Market Benjamin Beauty Enterprise is dedicated to providing excellent customer satisfaction by offering products and services at affordable prices. The business aims to take the leading position as the only efficient beauty…

Distinguish between Value-Based Pricing and Cost-Based Pricing

Pricing is the key aspect that determines the competitive ability of a business given that clients compare the costs of products among providers before making a decision. As such, managers should develop proper pricing strategies that promote the profitability of…

Differentiation as an ability to distinguish your product from to others

Differentiation in a marketing setting is the ability to distinguish a product from to others or make it attractive to a specific target market. Moreover, it is expressed as a promotional method employed by a business to establish a strong…