Digital marketing copy is one of the most important parts of any digital marketing strategy. It’s the first thing people see when they land on your website, so it needs to be clear, concise, and informative.
In this post, I’ll share some tips on how to write effective digital marketing copy. You can use these tips to improve your own copy, or you can use them as a reference when you’re writing digital marketing content for your own website or blog, or for clients’ websites.
1. Write for the reader, not the search engine
It’d be great if you could write for the search engines, but you can’t. You need to write for your readers, and you need to do it in a way that makes it easy for them to find the information they need. If you write content that is difficult to find, your readers will be frustrated, and they will leave your site. This will hurt your search engine rankings, and it will also hurt your brand. So, when you write your content, keep this in mind:
– Your content should be easy for readers to find
– Make sure your content is well-organized
– Keep your content short and to the point
2. Use bullet points to make your content easy to read
Bullet points are a great way to break up long paragraphs of text. They can help your readers scan your content more quickly, which will make them more likely to read it. They also make it easier for search engines to index your content. So if you want your content to rank well in search results, use bullet points!
3. Use subheadings
Subheadings are great for breaking up your content and making it easier to read. They are also great for helping search engines understand your content better, so they can index it more quickly. Here are some examples of how to use subheads in your content.
4. Use headings to organize your content
Headings are another way to help your content stand out from the crowd. Headings can be used to highlight important information, or to give your readers a quick summary of what they need to know about your content before they read the rest of it. Here is a quick example of how headings could be used in a blog post.
5. Use bold and italics to emphasize important words and phrases
Bold and italic are great ways to make important words stand out in your copy. Use them sparingly, though, because overusing them can make your copy look unprofessional. For example, if you use bold or italic for every word in a sentence, it will look like you are shouting at your reader. So use these formatting tools to emphasize the words that you want to stand out, but don’t overuse them.
6. Use images to add visual interest to your copy
Images can add interest and visual appeal to any piece of content. Images can also help you tell a story about your product or service, or they can help you make a point about your topic. In this example, you can see how an image can help tell the story of a product.
7. Use the active voice
The active voice is when you use the words “I” and “you” instead of “he” or “she.” The active voice makes your copy more conversational, which makes it more appealing to your readers. It also makes your content sound more natural, which can help it rank better in search engine results. So when you are writing your copy, make sure you use active voice whenever you can. Here, for example, is an active-voice sentence: “We’ve got a great deal for you right now!”
8. Use short sentences and paragraphs
Short sentences and short paragraphs are good ways to keep your copy short and sweet. They will also help your copy stand out more, because it will be easier for readers who are scanning your copy to find what they are looking for. So keep your sentences short and your paragraphs short, and your copy will be easy to scan and easy to understand.
9. Use numbers to add credibility
Numbers can add credibility to your content by making it seem more authoritative. Readers will trust numbers more than they will trust words, so if you are trying to convince your readers to buy your product, use numbers to back up what you are saying. In the example below, the numbers make it seem like the author of the post has done his research, and he knows what he is talking about.
10. Use keywords
Keywords are words that people use to search for information on the internet. If your content has keywords in it, search engines will be able to find it more easily, which means your content will rank higher in the search results. The best way to find keywords is to use a keyword research tool, like the Google Adwords Keyword Planner. This tool will help you find keywords that people are actually searching for, and that are relevant to your business.